AI growth threatens income: Creatives call for political protection
A new study by the International Confederation of Societies of Authors and Composers shows that creatives in the music and video industry could lose up to 25 percent of their income as a result of AI. The lobby group is calling for urgent legal measures.
Creative professionals in the audiovisual industry are facing major challenges: According to the International Confederation of Societies of Authors and Composers The increasing use of artificial intelligence threatens to result in a loss of income of almost 25 percent. Musicians, composers and filmmakers are particularly affected, as their works could increasingly be replaced by AI-generated content.
Growing market, falling income
While AI providers such as OpenAI, Microsoft and Google could reach a turnover of 64 billion euros by 2028 according to forecasts, the share of value creation is shifting further and further to the detriment of creatives. AI training based on existing human works without consent or compensation remains legally controversial and could further weaken the position of creatives, according to the organization.
New challenges for streaming and music libraries
In the streaming sector, AI-generated content could soon account for a fifth of revenue. The trend is even more drastic in music libraries and background music for videos, where AI applications could take over up to 60 percent of revenue. The synchronization of moving images is also increasingly at risk.
Demand for political action
The lobby group believes that politicians have a duty to protect the value of creative work with clear regulations. Without measures, there is a threat of an "income storm" that could cause lasting damage to the entire industry.
