Flauder +C: Studio Wurst brings new vitamin water into play
Studio Wurst and Goba are expanding the Flauder family: with Flauder +C, the company is focusing on a low-calorie refreshing drink with aronia berries, prickly pears and an extra portion of vitamin C. The new campaign combines regionality with a cheerful design.
Flauder +C is the latest addition to the Flauder family and offers a regional alternative in the booming market for functional drinks. The low-calorie refreshing drink made from aronia berries and prickly pears contains Appenzell Mineral and an extra portion of vitamin C - perfect for anyone who wants to combine taste and health.
Creative signature of Studio Wurst
Following the successful summer campaign for Flauder Original, Goba is once again relying on the expertise of creative agency Studio Wurst. The studio developed a cheerful label design for Flauder +C that emphasizes the bright red color of the drink with transparent labeling.
Fresh campaign around the POS
The launch campaign, also by Studio Wurst, focuses on refreshing Blöterli and is present on posters around the point of sale and on social media. With a clear, colorful message, the campaign appeals to consumers who value regionality and innovation.
Focus on the functional beverage market
With Flauder +C, Goba aims to secure a firm place in the growing vitamin water segment. The new product combines Appenzeller tradition with modern consumer needs - a further step towards establishing the Flauder family as a brand with variety and quality.
Responsible at Goba: The members of the Executive Board Kurt Widmer, Silvia Wetli, Roland Wehrli and the marketing management under Sonja Breda and Nathalie Zellweger. Responsible at Studio Wurst: Pedro Moosmann and Nino Zuberbühler
