Content marketing in the garden: How modern topics appeal to the green thumb

In the garden, it's not just about plant care - it's also about how content is staged. With exciting tips on potted plants, winter blooms and equipment maintenance, JardinSuisse shows how content marketing works in green spaces.

The aptly named winter flowering bush opens its flowers in January (Images: Brizamedia, Judith Supper)

In the digital age, it is no longer enough to impart knowledge - it must be presented in an appealing and practical way. JardinSuisse focuses on content that not only informs gardeners, but also inspires them. Winter topics such as the correct care of potted plants or sowing cold sprouts are perfect for conveying relevant messages with added value.

Example of potted plant care
With clear, practical tips such as "Only water when the substrate is completely dry" or the advice to keep winter rooms bright and cool, JardinSuisse provides hobby gardeners with helpful ideas. But the added value does not end with information - the content encourages you to get active and enjoy the gardening season.

Stories that captivate
Even in winter, the heart of every garden beats for exciting highlights. The winter blossom, a shrub with a beguiling scent, brings color into the cold months - and at the same time provides an emotional story for content marketing. "Enchanted by the scent - and the first insects too" not only appeals to garden fans, but also relies on visual and olfactory associations.

Advice and added value
JardinSuisse shows that modern content combines added value and entertainment. With practical tips, emotional stories and illustrative examples, they create content that resonates for a long time - and not only informs the audience, but also inspires them.

In winter, the straps and cords with which the trees are fastened should be checked
From mid-February onwards, you can once again reach for the pruning shears.

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