Creative Ranking 2024: Download and complete the form now

The creative ranking of m&k shows how Swiss agencies fared at the most important national and international creative awards. The ranking will be published in the first print edition of m&k in the new year and online at m&k online published.

Points from the main competitions - D&AD, One Show, ADC*E, Eurobest, ADC Switzerland and Effie Awards Switzerland - can be used for this year's creative ranking. In addition, there are again five international and five national competitions to choose from, from each of which the three best results can be counted towards the points from the main competitions.

New entry conditions since 2023

Last year, the conditions of participation were adjusted to ensure better comparability over the years and a more accurate result.

Participants from the past five years are automatically included. Those who did not enter or win any of the awards that count, but were listed in the ranking in previous years, will be marked accordingly.

Those who have not actively participated in the last five years but have won or been shortlisted for at least one of the relevant awards are also automatically included in the ranking.

This changes - in part - the concept of the "debt to be discharged", which m&k has pursued so far for the implementation of the creative ranking. Participants are still cordially invited to take part in the to complete and submit the form themselves so that they have control over their points distribution from the outset. For those who do not submit a form but are included in the ranking in accordance with the criteria just mentioned, the agency is responsible for the count - the points are always distributed in favor of the agency. There is also a control round.

Download form

Please download the current form. On the left-hand side (main competitions, green) enter as many award wins as possible, on the right-hand side (5+5 competitions, yellow) select the three awards that give you the most points.

Download form Creative Ranking 2024

The same rules apply as last year.

• If a campaign has won several awards (for several individual subjects) in the same jury category, only the highest award will count.
• Only one award per category and campaign will be recognized.
• Work in which a substantial contribution to the work comes from Switzerland is eligible for points. If a Swiss agency submits work for a foreign agency, the latter is not eligible to participate.

Please return the completed form by December 18, 2024 at 12 noon at the latest on sarah.willi@galledia.ch and johannes.hapig@galledia.ch.

Review of the 2023 creative ranking

After almost two decades in the top 5, Ruf Lanz once again made it to the top of the 2023 creative ranking, followed by Wirz and Team Farner. Read more here the article.