Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: "Digital competitive advantages in practice", "Autocorrect", "Climate-neutral companies" and "Do less, achieve more!".
Digital competitive advantages in practice
How to successfully plan, implement and anchor digital strategies.
- Bramwell Kaltenrieder, Marc K. Peter and Kai Reinhardt
- Publisher: Schäffer-Poeschel
- Publication year: 2024
- Pages: 220
- ISBN: 9783791060606
With its precise academic structure, this book reflects the current state of knowledge on the subject of digital transformation. Several examples illustrate the predominantly theoretical explanations. The book's main advantage lies in its systematic approach. Anyone involved in transformation management in practice will find a guide for finding a strategy and an orientation aid when things get stuck in day-to-day business. Because that is the rule - most transformation projects do not achieve their goals. Those who want to do better will find help here.
Autocorrect
Mobility for a world worth living in.
- Katja Diehl
- Publisher: Fischer Taschenbuch Verlag
- Publication year: 2022
- Pages: 272
- ISBN: 9783103971422
Why is the traffic turnaround in Germany just not getting off the ground? On the face of it, the answer is simple: for far too long, urban and transport planning has been focused solely on car traffic. But why is this so difficult to change? Katja Diehl takes a close look and breaks down in detail the extent to which the car-centric nature of our society is rooted in completely different problems: poverty, discrimination and a lack of diversity. She takes a clear stance in favor of healthy mobility for all and points out various ways in which this could be achieved.
Climate-neutral companies
Management, control, technologies.
- Ulrich Sailer
- Publisher: UVK
- Publication year: 2024
- Pages: 130
- ISBN: 9783381113415
Germany wants to become climate-neutral by 2045. This is also a highly relevant goal for companies. Many have also started to align themselves with the goals of the Paris Agreement. But how does this work in practice? Ulrich Sailer provides an overview of how companies can strategically and operationally move towards climate neutrality. He provides a compact explanation of how sustainability can be measured and managed and how sustainability reporting can be put on a solid footing. Not an easy read, but a helpful and well-founded introduction to corporate climate management.
Do less, achieve more!
How you can take the pressure off yourself as a manager and achieve more at the same time.
- Alfred Faustenhammer
- Publisher: Wiley-VCH
- Publication year: 2023
- Pages: 288
- ISBN: 9783527511662
Should managers be open and direct? Yes. Do they have to be able to lie? Also yes. What sounds like an irresolvable contradiction becomes clear as soon as you read this well-written guide. Alfred Faustenhammer explains in a refreshing, sometimes controversial, but always constructive way what successful leaders must - and must not - do. His practical examples are highly recognizable, and those who take his clear messages to heart will avoid typical mistakes. This applies to seasoned but stressed managers as well as (over)eager newcomers.
