Ogilvy wins pitch for Stimorol
Together with GroupM and Mstudio Austria, Ogilvy Switzerland wins the mandate for the Swiss music commitment of the chewing gum Stimorol for 2025.
To appeal to the young target group, the chewing gum brand Stimorol has been using activations at festivals or collaborations with musicians for years. The WPP agencies won the pitch with their combined creative power: Ogilvy Switzerland with a refreshing campaign concept, GroupM and Mstudio Austria with their experience in the music industry. They have already been responsible for various 360-degree activation measures for Stimorol at the Swiss Music Awards and Masked Singer Switzerland. "We are delighted that the cogwheels all meshed perfectly during the collaboration and that we were able to generate a lot of traction," says Martin Distl, Managing Director of Mstudio.
The campaign will go live in mid-2025 and will be rolled out across Switzerland. Bruce Roberts, Executive Creative Director of Ogilvy Switzerland, says: "Time to make Stimorol the Love Brand of Music Summer 2025 once again".
