Confiserie Sprüngli and Jung von Matt Limmat launch collaboration
Confiserie Sprüngli and Jung von Matt LIMMAT present their first joint Christmas campaign. Classic elegance meets fresh visuals - with iconic products at the center.
The traditional Zurich brand Confiserie Sprüngli is working with Jung von Matt Limit for the first time to redesign its visual identity for the Christmas season. The aim is to emphasize the high quality of the iconic products through high-contrast lighting and channel-appropriate staging across all touchpoints.
The claim "Just the way I love it" reflects the uncompromising focus on the individual wishes of customers and creates an emotional connection to the products. Cyrill Hauser, Managing Partner at Jung von Matt Limmat, says: "As a Zurich agency, it is a great pleasure and honor for us to be able to support the cult brand Confiserie Sprüngli in communication matters. The consistency with which the company produces top-quality, world-renowned products at the highest level is very inspiring for a creative agency."
One highlight of the campaign is the Secret Santa campaign, which is taking place for the first time in selected stores (Zurich Paradeplatz, Enge, Stadelhofen, Lucerne and Aarau). Customers can give presents to their loved ones which, with a bit of luck, will find their way to the recipients.
Client: Confiserie Sprüngli AG Agencies: Jung von Matt LIMMAT External partners: blish, Studio Dirk Weyer, Production Katja Sluyter, Brogleworks AG
