Seraina Rohrer and David Schärer new members of the Board of Directors of Schauspielhaus Zürich

Seraina Rohrer, who holds a doctorate in journalism and film studies, took up her position as Head of the Canton of Zurich's Department of Culture in mid-August 2024, succeeding her predecessor Madeleine Herzog as the canton's representative on the Board of Directors of Schauspielhaus Zürich AG. As a profound expert on the local cultural landscape, Rohrer has developed a Master's program in film for various universities and universities of applied sciences, worked as a curator, lecturer, foundation board member and columnist, was director of the Solothurn Film Festival and headed the Innovation and Society division at the Swiss Arts Council Pro Helvetia.

David Schärer will join the Board of Directors on January 1, 2025 as the city's deputy and successor to Urs Spinner. The former "Advertiser of the Year 2021/22" has over 25 years of experience in the areas of corporate management and development, strategic communication and stakeholder management and, thanks to his previous work in the media office of Theater Basel, also knows what goes on behind the scenes at a theater. After holding various management positions on both the agency and corporate side (most recently as CMO of Breitling), David Schärer founded his own agency in fall 2024, focusing on campaigning, reputation management and advisory services (Markt-kom.com reported).