Scholtysik wins branding mandate from Dectris
Dectris, the global market leader for ultra-precise X-ray and electron detectors, has commissioned Scholtysik to develop its brand strategy. The Swiss branding and design agency prevailed in an extensive evaluation process and will support Dectris in sharpening its brand.
The high-performance detectors from Dectris are used in leading research institutes worldwide, for example in particle accelerators, in X-ray analysis or in electron microscopy. Researchers and engineers use the detectors to quickly obtain precise analysis data in areas such as drug development or battery research. In addition to detectors, Dectris develops other products and services for cutting-edge research, including a particularly powerful cloud platform for the collaborative use of scientific data.
Developing the Dectris brand globally
Dectris aims to further expand its leading position in the extremely dynamic high-tech market. At the same time, the brand must assert itself as an innovation leader and reliable partner in the demanding scientific environment. In order to meet these requirements, Scholtysik will strategically develop the Dectris brand and increase its appeal in the long term.
"In Scholtysik, we have found a branding partner that not only has extensive experience in the technology sector, but also understands the scientific communities for which we ultimately develop our products," says Stefan Brandstetter, Chief Commercial Officer of Dectris. "We look forward to taking the Dectris brand to a new level together."
Source: www.scholtysik.ch
