Dentsu Creative expands influencer marketing across all locations
Dentsu Creative is further expanding its influencer marketing services in Germany, Austria and Switzerland and is bundling them into a separate, cross-location unit with immediate effect. Mara Branss takes over the management of the 60-strong team as Director Campaigns.
Influencer marketing has been part of Dentsu Creative's portfolio in the DACH region for years. With the bundling of services in a cross-location team, the topics of influencer marketing, strategy and conception are growing closer together and becoming one of the agency's elementary service components.
"As a global creative agency, we need to understand which cultural trends are important worldwide. Influencers play a central role here as a source and channel," explains Nils Seger, Managing Director of Rckt - a dentsu creative company. "Influencers are not just a channel, but an integral part of creative strategies for brands that want to influence the zeitgeist. For us as an agency, this means integrating influencer marketing into our strategy and concept at an early stage and also mapping it as an organization."
