Cptr takes over Wagawin Europe
The Zurich-based MarTech company Cptr, formerly Capture Media, is acquiring the Munich-based company Wagawin Europe. With this step, Cptr intends to significantly strengthen its market presence in Germany and further expand its own position in the German-speaking market for engagement advertising in combination with cookieless tracking.
By merging the complementary product portfolios, both existing and new customers should benefit from even more comprehensive solutions for the entire digital marketing funnel, Cptr writes in a press release.
The company expects a "substantial boost" for the German market. Cptr also plans to expand into other European markets. The aim is to "build a leading European MarTech provider for engagement advertising".
In the course of the takeover of Wagawin, André Mendo, former co-partner and Managing Director of Wagawin Europe, will drive forward the business expansion of Cptr Germany as Country Manager.
In addition, Wagawin CEO Nicolas Leonhardt will support the Swiss company in an advisory capacity during the integration to ensure a smooth transition. "This acquisition marks the successful completion of our realignment in Europe, which we launched 12 months ago," explains Leonhardt. "Thanks to optimized processes and an expanded product portfolio, our European business is now profitable. This step now gives our customers in Germany and throughout Europe access to holistic, transparent and, above all, high-performance digital marketing solutions."
The Wagawin brand is expected to remain in Europe until spring 2025. The integration and full transition to Cptr Germany should be completed by then. The two parties have agreed not to disclose the transaction amount.
