Scholtysik wins branding mandate for Dectris
Dectris, a provider of X-ray and electron detectors, has commissioned Scholtysik to develop its brand strategy. The agency prevailed in an extensive evaluation process and will support Dectris in sharpening its brand.
The high-performance detectors from Dectris are used in research institutes around the world, for example in particle accelerators, X-ray analysis and electron microscopy. Researchers and engineers use the detectors to quickly obtain precise analysis data in areas such as drug development or battery research. In addition to detectors, Dectris develops other products and services for cutting-edge research, including a particularly powerful cloud platform for the collaborative use of scientific data.
Developing the brand globally
Dectris wants to further expand its leading position in the extremely dynamic high-tech market. At the same time, the brand must assert itself as an innovation leader and reliable partner in the demanding scientific environment. In order to meet these requirements, Scholtysik will strategically develop the Dectris brand and increase its appeal in the long term.
"In Scholtysik, we have found a branding partner that not only has extensive experience in the technology sector, but also understands the scientific communities for which we ultimately develop our products," says Stefan Brandstetter, Chief Commercial Officer of Dectris.
