Festland Lab session on the trends in employer branding
Inspiring applicants and employees, but how? The Festland Lab session "Employer Branding" provided impulses from three perspectives. The speakers were teamwork coach Nadja Schnetzler, Matchd project manager Michael Bernasconi and Liebenau Managing Director Reto Geiger.
"We test new things for ourselves and our customers." This is one of the guiding principles at Manifestland to which the team at the St.Gallen agency Festland is committed. This is put into practice at the Lab Sessions, for example. The latest edition focused on employer branding. In the agency's Wave Space in St.Gallen, guests were treated to three guest contributions on the topic.
A Tinder for digital talents
Michael Bernasconi, Matchd Project Manager at rockt!, shared his insights from the networking platform for companies and IT talent. He knows from experience what to look out for in order to achieve the perfect match with Generation Z. He has a clear recommendation for employers as an effective way to combat the shortage of skilled workers in the IT sector: Offer internships. The short-term effort involved in providing support more than pays off in terms of the long-term advantage on the personnel market.
Please do not play company
Nadja Schnetzler, teamwork coach and purpose expert, gave an insight into her recently published practical guide "Collaboration in Flow". The book, co-authored with Laurent Burst, provides tried-and-tested tools for a successful team culture. The concept of flow proves to be a life hack for creating a balance between I, we and work. Because too many teams are still "playing company" instead of creating meaning and getting work done.
Employer branding with heart
Reto Geiger, Managing Director of Liebenau Switzerland, spoke about employer branding in the world of retirement and nursing homes. The audience learned first-hand how the non-profit company scores points on the job market with vacations and other benefits - and why the heart in Liebenau's advertising is more than just an ornament. His words were illustrated by the current employer campaign, which was created with Festland.
