Schroten and Nagra initiate public debate on deep geological repositories
Nagra wants to initiate a debate about the deep geological repository. Among other things, with the magazine of the century and ten in-depth podcasts from very different perspectives. Schroten is responsible for the implementation.
On Tuesday, the National Cooperative for the Disposal of Radioactive Waste Nagra will submit the general license application for the Swiss deep geological repository to the federal government. The construction project thus enters a new phase and, after 50 years of research, the public debate now begins: the people will ultimately decide whether the repository should be built at the Nördlich Lägern site.
This is why this year's issue of the magazine of the century is not only being published as a printed magazine, but also as a podcast series featuring ten personalities from the worlds of politics, science and culture, who share their perspectives on the deep geological repository project in conversation with presenter Hannes Hug.
The measures supplement the facts and figures of the general license application with the human factor - the "most important of all factors", as it is called. People from the population and personalities who have come or will come into contact with considerations regarding the deep geological repository due to their professional field of activity have their say - including former Federal Councillor Doris Leuthard, ethicist Dominic Roser, bestselling author Thomas Meyer and futurologist Jeannie Schneider. "The big absentees in this debate are the future generations," says Dominic Roser. The Teaching and Research Council of the University of Fribourg and argues that their interests should be taken more into account.
"For us, the submission of the general license application is an epoch-making step," explains Nagra CEO Matthias Braun. "Now we not only need the authorities to review the application, but also the broadest possible debate. After all, the voters will ultimately decide on the deep geological repository in Nördlich Lägern. With the podcast and the magazine, we want to launch the debate and find out what visions, hopes and fears the Swiss population associates with the deep geological repository project."
The content, which was designed together with the Zurich agency Schroten and implemented by a team of specialists, will provide food for thought on several channels over the coming months. In addition to the print magazine, the hub Centurymagazine.swiss and the podcasts available on all the usual portals, a film documentary and a movie trailer have also been produced. The latter can be seen in Swiss cinemas from the end of November.
Responsible at Nagra: Patrick Studer (Head of Communications), Oliver Hinze (Communications Manager). Responsible for Schroten: Adrian Schräder (overall responsibility & concept), Adrian Huwyler (concept and development), Aline Herzog (project management), Hannes Hug (moderation & editing), David Fehr, Michèle Roten, Sebastian Sele, Florian Leu (editing & production), Hubertus Design (layout & art direction), Rea Gutzwiller (proofreading), Bálint Dobozi, Márton Dobozi (sound & music). Photos: Maurice Haas. Film: Mattogrosso Films, Benjamin Weiss (Director), Marc Bachmann (DOP), Annika Fausch (Editor). Web: Cubera Solutions, Natalia Gerasimenko, Michael Fretz. Media: Speed U Up Suisse, Dama Halter; Capture Media, Sandro Albin, Nicole Ruckstuhl.
