Sponsorship as a driving force for Swiss sport: a review of the 30th Sport Forum Switzerland

Sponsorship is the heartbeat of Swiss sport, emphasized Hans-Willy Brockes, Managing Director of the ESB Marketing Network, at the 30th anniversary of the Sport Forum Switzerland. For three decades, the forum has been bringing together experts from the worlds of sport, sponsorship and marketing to promote the future development of Swiss sport. This year's event focused on how sponsors, as central pillars of sport, can guarantee financial stability and promote young talent. At the same time, sponsorship needs to evolve and drive market development through data-based, conversion-oriented strategies.

Studies such as the Experience Marketing Barometer by ESB and StrategyOne show that emotional brand communication in sport is no longer enough. Sponsors are under increasing pressure to achieve concrete sales results, according to study director Patrick Seitter. New approaches such as the sponsorship dashboard presented by Media Focus or the use of artificial intelligence, presented by the DFL, illustrate the trend towards data-driven strategies. These technologies allow sponsors to evaluate fan interactions in detail and design more targeted engagements.

Another highlight of the forum was the presentation of the RED.Sport Network, whose streaming media offering opens up new sources of revenue for Swiss leagues and clubs. Together with Reto Wolf from Mastercard, the participants discussed how storytelling and creative partnerships can strengthen Swiss sport at a local level. The Sport Forum Switzerland impressively underlined the importance of sponsors for sport and showed innovative ways in which they can contribute to success.

This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/business/sponsoring-als-motor-fuer-den-schweizer-sport-ein-rueckblick-auf-das-30-sport-forum-schweiz/