Contexta for SBB: A strong signal for more respect
SBB and its social partners SEV, VSLF and transfair are breaking new ground together with the Contexta agency to promote respect and safety in public transport. With a powerful awareness-raising campaign, they are sending a strong signal for respectful interaction between travelers and SBB employees.
Stations and trains should be places where everyone feels safe and comfortable. According to SBB, regular surveys show that passengers feel safer on trains and in stations than in other public spaces. Nevertheless, verbal or physical aggression occurs on public transport every day, and in some cases has become more serious in recent years. SBB and its social partners SEV, VSLF and transfair are therefore launching an awareness-raising campaign under the motto "Respectfully on the move together". This campaign is an important step towards raising awareness among travelers and employees and promoting mutual understanding.
In close collaboration with Contexta, a creative campaign was developed that targets the emotional core of the issue and sends a strong message for greater appreciation and consideration. The campaign uses a subtle but concise approach: it shows that SBB takes this issue seriously without apportioning blame or stirring up fears. Instead, the aim is to encourage travelers and employees to reflect on their own behavior.
The campaign will be displayed on posters and digital advertising spaces (DOOH) in stations and trains from November 11. A QR code will take interested parties to the landing page sbb.ch/respekt, which offers further information and points of contact on the topic of respect and safety on public transport.
Responsible at SBB: Matthias Bütler (Head of Marketing and Market Development and member of the SBB Passenger Transport Market Management Board), Sandro Borrelli (Head of Marketing), Carole Gerber (Head of Marketing Commuting & Regular Customers), Daniel Haldi (Campaign Manager); Responsible agency: Contexta; CGI production: Flaeck.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/contexta-fuer-sbb-starkes-zeichen-fuer-mehr-respekt/
