Hornbach wins eight prizes in the "Die Klappe" creative competition
The German Association of Marketing Clubs (BVMC) celebrated the winners of its creative competition with a grand gala. A total of 60 outstanding commercial moving image formats were honored - eleven of them with gold.
On Thursday, the best commercial moving image formats in the German-speaking world (Germany, Austria and Switzerland) were awarded the Die Klappe trophy for the 44th time in the historic setting of Hamburg's Speicherstadt warehouse district.
The jury, chaired by Christine Wolburg, Head of Sales/Marketing at Berliner Verkehrsbetriebe (BVG) and Christian Rätsch, CEO of Team BBDO The Marketing Group from Düsseldorf, presented a total of 60 of these awards (in 2023, there were 48). She awarded gold eleven times, silver 20 times and bronze 29 times.
The biggest winner of the evening was Heimat TBWA from Berlin with the campaign "Every square meter deserves to be the best in the world" for long-standing client Hornbach. It won gold four times, silver three times and bronze once. Gold laudator was Dörte Spengler-Ahrens, Non-Executive Creative Chairwoman of Jung von Matt in Hamburg, who duly paid tribute to the winner of the evening.
The other seven golden trophies were presented by the judges Kristine Holzhausen, CCO Leo Burnett Germany and Katja Metz, Teamlead Global Marketing at E.ON.
The Managing Director of Markenfilm, Oliver Hack, was delighted as the laudator with the 20 winners of the silver flap. Other jury members presented the bronze trophies to great applause.
245 submissions this year
Stefan Schulte, Creative Director of Thjnk in Berlin, once again honored Tony Petersen Film, also from Berlin, as Production Company of the Year. It was also the production company behind the Hornbach campaign that won the award. In total, the agencies submitted 245 entries for Die Klappe this year. In addition to the 60 awards, there were also nine shortlist placings for them.
In total, Die Klappe was awarded in eleven categories. A new category is "Future Ready", which recognizes the pioneering use of new technologies in commercial film formats. The first winner is now Jung von Matt from Hamburg with "The most inclusive Christmas speech" for Offen für Vielfalt - Geschlossen gegen Ausgrenzung e.V..
After all the prizes had been distributed, the jury chairpersons Christine Wolburg, Marianne Heiß and their successor Christian Rätsch were bid farewell by Florian Möckel at the end of the award show after three years in office in accordance with the regulations of the Bundesverband Markting Club.
