Audienzz takes over digital agency Attackera

The parent company Audienzz focuses on the marketing of digital advertising environments and its specific advertising technologies such as adconsole, semantIQ and Yaleo. The programmatic buying unit AdFact will be integrated into the subsidiary Attackera, which specializes in this business area. This step will strengthen the core competencies of both companies.

A key component of the strategic acquisition is the synergy effects in the technology sector. The development expertise of audienzz's 40-strong software engineering team will also support Attackera's digital agency business in the future. This will enable Attackera to establish a leading role in the technology-driven digital advertising market, which will undergo lasting change, particularly as a result of developments in the field of artificial intelligence. This will create a clear perspective for sustainable growth and innovation for Attackera. Attackera will continue to operate independently on the market and provide services in its core competencies of digital advertising, data analytics and strategic consulting.

Remo Baumeler, CEO of Audienzz, says: "By acquiring Attackera and focusing on the respective core competencies of audienzz and Attackera, we are ensuring that we make optimal use of our resources to achieve our strategic goals. We have been working successfully with Attackera for a long time and value their professional work. We are very pleased to welcome our colleagues as part of the audienzz family."

Stephan Frey, founder, former majority shareholder and CEO of Attackera, will remain in his management role. He says: "In Audienzz, we have found the ideal new owner for Attackera. Our long-standing business relationship works very well on both a professional and personal level. I look forward to continuing our collaboration and am convinced that the agency is in good hands with audienzz. Together we will continue to exploit the potential of digital advertising and contribute to the success of our clients."

Audienzz is one of the leading specialists in the field of digital advertising. A team of over 100 international experts ensures the success of advertisers and publishers with an effective combination of technology and marketing know-how. audienzz was founded in 2016. Attackera is a digital agency based in Zurich. It specializes in digital advertising, data analytics and strategic consulting and is one of the Swiss pioneers in programmatic advertising.