Livesystems expands digital advertising network in Bern
A total of 14 digital big screens will be placed in central locations at the PostParc in Bern. The screens are located in the immediate vicinity of one of Switzerland's busiest transport hubs - Bern railroad station. The installation will be completed by the end of 2024.
The busy city center is located directly above Bern railroad station, where numerous companies are based. PostParc is a central component of urban development thanks to its excellent connections to various means of transportation.
Livesystems is installing digital screens in the PostParc as part of the digitization process. The outdoor advertising provider is relying on a combination of landscape format screens (F12D) and portrait format screens (Cityscreen) to achieve maximum visibility.
Connection between busy zones
"It's brilliant that our DOOH screens are located directly in the new city center. The pedestrian zone forms the perfect link between various busy areas, from the train station to the Postbus station, from Grosse Schanze to Hirschengraben and from Schanzenstrasse to Laupenstrasse. Thanks to the attractive mix of offices, stores and restaurants, we expect a high footfall and look forward to offering our customers a platform where their advertising message will be seen," says Christian Imhof, COO of Livesystems.
A total of 10 F12D screens and 4 Cityscreens will be installed around the short-stay parking lot, on the parking terrace and in front of the Schanzenpost. Livesystems is thus significantly expanding its digital network in the capital. Recently, Livesystems has already installed several digital advertising spaces at the Käfigturm. The Käfigturm is located directly in Bern's old town, which is a UNESCO World Heritage Site and a popular meeting place for locals and visitors alike. The numerous public transport services that pass by every day ensure optimal connections to the rest of the city and guarantee maximum visibility for advertising campaigns.
The Livesystems inventory comprises 65 city screens in the canton of Bern, 24 of which are in urban areas, 15 in the agglomerations and 26 in the extended area of the canton. For the F12D large format, there are a total of 28 screens in the canton, 7 of which are in urban areas (including the 4 new screens in the Postparc), 3 in the agglomerations and 18 in the extended cantonal area. Together, these locations generate over 3.5 million gross contacts and 672,000 net contacts in absolute terms with 5.2 average contacts (OTS) within 2 weeks.
