The key to a personalized customer journey

The analysis of user behavior on a single website often only offers a limited perspective, as interactions across different domains are not linked. For example, if a customer reaches a landing page via an advertisement, fills out a form there and is then redirected to another domain to complete a purchase, this user is recorded as a separate person in conventional analysis methods. If such journeys can be viewed in a coherent manner, campaigns can be optimized in a more targeted manner by focusing on and improving effective channels and measures. Cross-domain tracking is a particularly valuable tool for the e-commerce sector and for companies that operate multiple brands: it makes it possible to ensure a consistent customer experience throughout the entire sales process, even when users switch between different platforms in their own ecosystem.

If a personalized approach is sought across the entire customer journey, a comprehensive view of a user's behaviour and preferences across all touchpoints is essential. The personalized approach thus becomes a differentiating feature that increases customer satisfaction and customer loyalty.

Server side tagging in the context of cross-domain tracking

Server side tagging plays a central role in the context of cross-domain tracking. It enables a more reliable and data protection-compliant collection of user data. By moving the bundling of data to the server instead of the browser (server side tagging), user data is also collected consistently and securely across different domains and ultimately allows an extended assignment of user interactions to the actual origin of the journey, as well as to relevant data points in between.

Thanks to its specialized technology, fusedeck can offer a comprehensive solution that not only minimizes the hurdles of technical implementation, but also represents a data protection-compliant approach to cross-domain tracking. In addition to the consistent recording and aggregation of user interactions across different domains, the tool also supports server-side tagging and ensures that all relevant data points are connected across the entire customer journey and can be used for personalization.

Conclusion

The combination of cross-domain tracking and server-side tagging forms an ideal basis for the implementation of effective personalization goals, especially in conjunction with user segments in third-party systems - even for advertisers who do not yet pursue a first-party data strategy.

If you want to learn more about the benefits of these technologies and how you can use them effectively to achieve your goals, you shouldn't miss the Crack The Code event organized by fusedeck on November 12 in Zurich. Experts from various industries will discuss the practical benefits from their perspective in an exciting discussion.

Click here to register for free: https://fusedeck.com/de/crack-the-code-anmeldung/