Publica4 and Team X (PHD) launch two new high-impact advertising formats for Mercedes-Benz Switzerland.

The Experience Ad, an attention-grabbing mobile advertising format, is seamlessly integrated within the content, creating a pleasant user experience. The integrated scrolling effect invites users to actively engage with the advertising message.

Desktop Video Wall Slider

For desktop placement, the already familiar and large-scale "Video Wall" advertising format was further developed using an integrated slider effect. Users can immerse themselves in the different images by moving the slider. This creates an interactive and immersive advertising experience.

" We are delighted to be working with an innovative partner that focuses on creative and original advertising concepts to strengthen the Mercedes-Benz brand presence. With the introduction of these new advertising formats, we are specifically increasing the brand awareness of Mercedes-Benz and positioning it sustainably and successfully in the market. " says Myriam Dünnenberger, Head of Marketing Communication at Mercedes-Benz Schweiz AG.

"We are setting new standards in advertising with the Experience Ad and the innovative Video Wall. We are concentrating on high-impact ads that generate above-average attention. We are extremely grateful to have Mercedes-Benz and PHD as two innovative partners at our side who share this vision," says Luca Maier, Chief Sales Officer at Publica4.

Responsible at Mercedes-Benz Schweiz AG: Myriam Dünnenberger Head of Marketing Communication;  Responsible at Team X: Mario Lüthy (Senior Communication Consultant); responsible at Publica4: Luca Maier (Chief Sales Officer)

This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/publica4-und-team-x-phd-lancieren-zwei-neue-high-impact-werbeformate-fuer-mercedes-benz-schweiz/