Six companies merge to form the Union Group
Six individual companies will become the Union Group. According to a press release, this will create a group that combines many of the skills needed for brand experiences with business impact.
The six sister companies Neustadt, Gold Interactive, Motion Inn, Johanna Unternährer, Authentiq and Pure are merging to form the Union Group. The merger creates a group that offers holistic solutions for digital marketing, brand experience, motion design, photography, software solutions and change management.
Already represented in Lucerne and Zug, the Zurich location was also opened up in 2023 with Gold Interactive, making it an important Swiss business location.
"It was important to us to be able to offer everything from a single source and to be largely independent of third-party providers," says Martin Stauch, Managing Director of the Union Group. "This is probably unique in its breadth and depth. And it is a clear differentiation from other networks." The focus of the owner-managed group is on people and their individual expertise. Union now has "the ideal size to be able to act quickly and effectively", the statement continues. The six companies bring together almost 70 employees.
The common DNA is that all units are ultimately also data-driven. "You now benefit from different competencies in a holistic overall offering," says Cyrill Kuster, founder of the Union Group. "To create convincing and measurable brand experiences, we combine data-based insights with creative concepts. This combination leads to the desired business impact for our customers and everything bears the same signature."
The Union Group is headquartered in Zurich. It also has a branch in Lucerne. The Group has been operational since the beginning of October and is already managing its first comprehensive mandates.
