IAA launches speed mentoring program for junior managers
The annual speed mentoring programme organized by the IAA Swiss Chapter took place for the first time on Wednesday. The event aims to promote young talent in the marketing and communications industry.
Mentoring is a valuable concept that promotes the personal and professional development of young talents and future leaders by connecting experienced people (mentors) with young talents (mentees).
"Promoting young talent is a key concern for us, which is why we launched the IAA Speed Mentoring Program," says Chantal Landis, Managing Director of the IAA Swiss Chapter.
On Wednesday evening, 24 nominated mentees were able to talk to eight C-level marketers for the first time in order to benefit from their professional experience and career-related knowledge.
Together with her fellow board members Guido Trevisan, CMO of Goldbach, and Ismail Wicki, Senior Manager National Sales at Weischer.Cinema, Landis adapted the IAA UK speed mentoring concept for the Swiss market and invited mentors and mentees from the client, agency and media side to take part.
"Further development and knowledge transfer are both a duty and a passion. Not only do the mentees benefit from the mentors' experience, but the mentors can also benefit from the personal contacts," Trevisan is convinced. Wicki adds: "Mentoring combines experience with potential - a collective responsibility that we as the IAA Swiss Chapter are delighted to create opportunities for."
Committed mentors, enthusiastic mentees
The IAA brings together global leaders from advertising clients, media companies and communication and advertising agencies. "When selecting the mentors and mentees, this tri-party was very important to us," says Landis. The following IAA members were involved as mentors on Wednesday:
Christoph Marty (CEO Goldbach Group), Gregor Eicher (Head of Marketing & Sales Bank Cler), Joséphine Chamoulaud (CEO Smile Insurance), Laura Loos (Senior Director Marketing The Coca-Cola Company), Matthias Kiess (CEO TBWA), Mike Weber (Director Marketing & Sales Wemf), Nathalie Diethelm (CEO Serviceplan Group Switzerland) and Raphael Bratschi (Head of Product Management & Business Development Post Advertising).
