Effie Awards Switzerland 2024: Silver once again for Farner and Wirz
In the run-up to the Effie Award Night, m&k reports continuously on this year's winning projects. Farner and Wirz each received a second silver Effie. A campaign by Digitas and Webrepublic will also be honored.
The Effie Awards Switzerland are organized by Leading Swiss Agencies, the association of Switzerland's leading communications agencies, and recognize the most effective marketing campaigns of the past two years. For this year's edition, 59 jury members selected 34 outstanding campaigns as finalists in the first round of judging. m&k was there and gained various insights from the jury (Markt-kom.com reported).
From these 34 campaigns, 20 jurors have now awarded a total of 24 campaigns with metal in the second round of judging. The judging took place under the direction of jury president Peter Felser and the Effie management.
Which 24 campaigns have won is revealed m&k currently being unveiled in various stages. The 2024 winners will be celebrated at the award show on November 13.
Now that all the bronze and the first silver winners have been announced, the final silver winners will be announced, including a second silver award for both Wirz and Farner.
History Writing (Category: Doing Good/Positive Change)
Islam started from a hopeless position on the list. Thanks to Farner's campaign, he was elected by around 10,000 more voters and made it into the National Council.
Political inclusion communication often relies on pity and is therefore not successful. The aim of Farner's campaign was therefore not to show Islam Alijaj as a person with disabilities and at the same time to empower people with and without disabilities to support him in the election campaign. Alijaj was ultimately sensationally elected to the National Council with 95,000 votes and brought unprecedented attention to the issue of inclusion in Switzerland.
- Client: Islam Alijaj
- Lead agency: Farner / Team Farner
Denner - Dogs (Category: Brand Image)
The surprising campaign not only won the hearts of consumers, but also brought them into the store more often. With a customer frequency increase of +3.8%.
Denner proves with the Image campaign 2022 The campaign not only achieved convincing recall values (52%, +22 PP above benchmark), but also achieved a significant uplift in terms of brand sympathy (71%, +11 PP above benchmark). In addition, the campaign managed to get Denner considered more often as a place to shop (49%, +10 PP above benchmark) and, last but not least, managed to increase customer frequency by a whole +3.8% compared to the previous year - despite a declining overall market.
These figures testify to an outstanding performance in terms of creation and media orchestration, especially as Denner has to compete against advertising giants such as Migros or Coop with its limited media budget within the category.
- Client: Denner
- Lead agency: Thjnk Zurich
- Other agencies / companies: JBW Media
CSS Fall Campaign 2023 (Category: Marketing Automation)
The CSS autumn campaign increased the number of contracts concluded for compulsory basic insurance by 45% compared to the previous year.
The 2023 campaign relies on artificial intelligence in creation and media as well as a holistic, user-centered approach across all touchpoints. A revolutionary step in insurance communication that perfectly serves every individual user behavior.
- Client: CSS Health Insurance
- Lead agencies: Digitas Switzerland / Webrepublic
- Other agencies / companies: Hutter Consult
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/awards/effie-awards-switzerland-2024-nochmals-silber-fuer-farner-und-wirz/
