Openroom remains the agency of AOP-IGP
Having already worked successfully for AOP-IGP in previous years, Openroom was once again able to prevail in a pitch. The agency will therefore continue to run campaigns for the Swiss quality label AOP-IGP in the coming years.
In 2019, the Zurich agency Openroom won the AOP-IGP account as part of a competitive presentation. The Swiss Association of AOP-IGP looks after a large number of different Swiss products, all of which bear the AOP or IGP quality mark.
From 2020 to 2024, Openroom anchored the quality label in the minds of the target group with various national campaigns and made the Swiss specialties "Appellation d'Origine Protégée" and "Indication Géographique Protégée" appealing to a broader population. According to the agency, both the level of awareness and the credibility of AOP-IGP were significantly increased during this time.
Openroom has now been able to put all the experience and knowledge that the team has built up around AOP-IGP over the past few years to good use in a competitive presentation. Even though brands such as Le Gruyère AOP, Tête de Moine AOP and St. Galler Bratwurst IGP are well known among the Swiss, the next few years will continue to be about raising awareness of the quality label itself and increasingly appealing to a younger target group in the future.
Openroom won the pitch with an attention-grabbing campaign idea centered around an unusual key visual that is linked to the three core values of AOP-IGP and also offers a wide range of implementation and development options.
The new campaign will start in spring 2025.
