Scholtysik wins branding mandate from the Pax Group
Pension specialist Pax has awarded its branding mandate to Scholtysik. The agency prevailed in a multi-stage evaluation process and will be responsible for the strategic development of the brand in future.
Pax Versicherung is organized under the cooperative umbrella of Pax Holding and offers solutions for private and occupational pension provision. However, this is facing major challenges in Switzerland: Demographic trends are making the sustainable and fair financing of pensions increasingly challenging, while at the same time the growing diversity of lifestyles and employment biographies as well as digital change are placing new demands on insurers. In this challenging environment, Pax wants to further develop its brand in a targeted manner.
In this context, Scholtysik will sharpen Pax's brand strategy and transform the brand experience in the medium term. The aim is to consolidate and expand Pax's position as a leading provider of pension solutions. "We are delighted to have Scholtysik on board as an experienced partner who knows the financial sector, understands our culture and actively supports us in the further development of our customer experience," says Luzius Marbet, Head of Marketing & Digital Sales at Pax.
