Migros, Coop, Aldi and Tilsiter nominated for the Bullshit Award 2024
Animal Rights Switzerland is once again presenting the "Bullshit Award" this year. Migros, Coop, Aldi and Tilsiter are on the shortlist for the animal welfare negative prize for advertising. According to the animal welfare organization, these companies attracted attention in 2024 with questionable campaigns to promote meat, eggs and dairy products. The voting phase has now started.
Claims such as "Sausage without end" (Migros) or "Love from the region" (Coop) set alarm bells ringing at Animal Rights Switzerland. The animal rights organization criticizes that such advertising messages promote the excessive consumption of animal products and also mislead consumers.
In order to draw attention to these abuses, Animal Rights Switzerland is once again awarding the "Bullshit Award" for advertising that is particularly harmful to animals. This year's posters are "Sausage without end" from Migros and "The most important ingredient in eggs: love from the region" from Coop, various Advertising motifs for meat products from Aldi and the cows were nominated as ambassadors for cheese at Tilsiter.
According to the organization, Coop's poster with the inscription: "The most important ingredient in eggs: love from the region" is misleading. "Hens in egg production suffer from painful broken bones, live under constant stress and are quickly replaced as soon as they are no longer profitable. This has nothing to do with love," argues Céline Schlegel, Managing Director of Animal Rights Switzerland.
By awarding the negative prize, Animal Rights Switzerland wants to encourage the public to take a critical look at advertising. "Many people are not aware of the suffering behind animal products," explains Schlegel. "At the same time, this gives us an opportunity to inform people about the true situation. Ultimately, that's what our Bullshit Award is all about."
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/awards/migros-coop-aldi-und-tilsiter-fuer-den-bullshit-award-2024-nominiert/
