Daniel Grieder is Germany's "CMO of the Year" 2024
Germany's highest award for the role of Chief Marketing Officer goes to Daniel Grieder from Hugo Boss. Stefan Hoechter also receives the CMO Lifetime Achievement Award for his extraordinary achievements as Managing Director of Adelholzener Alpenquellen.
The 21-member jury, made up of members of the German "CMO of the Year" Council and selected marketing and media experts from publishing houses, TV, universities and agencies, voted Daniel Grieder "CMO of the Year" 2024 in Germany. Grieder has been CEO at Hugo Boss since 2021 and is responsible for the Metzingen-based fashion company bucking the market trend and getting back on the road to success.
"I am delighted to receive this award, which is a great recognition of what we have achieved as a team at Hugo Boss over the last three years," says Grieder. "With our comprehensive brand renewal and our digital-first marketing approach, we have made 'Boss' and 'Hugo' relevant again, won over new target groups and positioned the brands well for the future."
As CEO at Hugo Boss, Daniel Grieder is not only responsible for corporate strategy and product development, but also for global marketing. Under his leadership, the core brand Boss and the younger brand Hugo 2022 were given a new brand identity, implemented by Brandpulse (Markt-kom.com reported). This has been very well received in designer circles and is primarily aimed at a younger target group. Intensified digital activities and testimonials such as sports and fashion icon David Beckham and social media stars like Bella Poarch have turned Boss and Hugo into 24/7 lifestyle brands - so successful that the company doubled its turnover between 2020 and 2023, two years earlier than originally planned.
Prof. Dr. Sven Reinecke, Executive Director of the Institute for Marketing & Customer Insight at the University of St. Gallen and spokesperson for the jury, explains the choice of CMO of the Year: "The Swiss Daniel Grieder has succeeded in repositioning Hugo Boss as a desirable brand - from a traditional premium brand to a growing lifestyle brand with its finger on the pulse of the times."
From ten nominated top CMOs the jury selected the winner. The jury used dossiers compiled by the Institute for Marketing & Customer Insight University of St. Gallen on the top 10 CMOs as the basis for its assessment. The laudatory speech for the new "CMO of the Year" was given by Sabine Zantis, CMO of Deichmann. Presenter Bella Lesnik hosted the festive CMO Award Night, which opened with the keynote speech "Beauty of Nature - Beauty of Brands" by Daan Roosegaarde.
Lifetime Achievement Award for Hoechter
The "CMO Lifetime Achievement Award" was also presented for the second time. This year, the award for special marketing achievements for a brand over a longer period of time went to Stefan Hoechter, Managing Director of Adelholzener Alpenquellen until the end of 2024. "Under Stefan Hoechter's leadership, the company has undergone an impressive development: from a local mineral spring brand to the national best brand in the non-alcoholic beverage market," says Florian Haller, CEO of the Serviceplan Group, explaining the jury's decision, "With iconic campaigns over the years and pioneering innovations such as Active O2, he has had a lasting influence on the industry and at the same time shown that it pays to anchor brand work at the highest management level."
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/awards/daniel-grieder-ist-deutschlands-cmo-of-the-year-2024/
