Five precious metals for Farner at the London International Award 2024
Farner is the only Swiss agency to win a gold medal at this year's London International Awards (LIA). The political campaign "Giving a Voice to the Unheard" won gold once, silver twice and bronze twice.
The LIA has been honoring outstanding creative achievements in advertising, design, digital and technology since 1986. It is one of the most important awards in the creative industry and attracts entries from over 75 countries every year. This year's winning entries were announced last week, followed by the announcement of the Special Awards on November 4.
With the campaign for Islam Alijaj, Farner won gold in the "Transformative Business Impact" category, silver in the "Creativity in PR" and "Evolution" categories and bronze in "Evolution" and "Integration". "Giving A Voice To The Unheard" supported the disability rights activist's entry into the National Council in 2023. The political campaign relied on authentic storytelling and the meaningful use of artificial intelligence. It has already won several awards, including a Lion at the World Advertising Championships in Cannes (Markt-kom.com reported).
In addition to the five trophies for Farner, there was also a Finalist Certificate for the #putinyourvote" campaign by Jung von Matt for Myclimate in the "Poster" category.
