BCM: Switzerland wins gold twice

Switzerland emerged from this year's awards with two BCM gold cubes and six silver places: "Two out of eight gold medals - that's a really good result," says Guido Von Deschwanden, Switzerland board member of the BCM organizer Content Marketing Forum e.V. (CMF). Co-CEO Peter Kruppa adds: "The quality and strength of Switzerland was once again particularly evident in this award year where the content went into depth - with excellent products in print and audio."

These are the Swiss gold winners: Bindella terra vite vita and Mattenberger Group with the magazine "La vita è bella" and Takeda Pharma and Linkgroup with their podcast "Buuchgfühl - Eine Stimme für eine stille chronische Krankheit".

"It was an exceptional BCM year," says Olaf Wolff, Chairman of the CMF: "For the first time, we awarded four gold awards in a single category. Not only because the number of submissions was exceptionally high, but also because the quality of the projects submitted was consistently excellent."

"Business to Consumer (B2C) - Society, Environment, Social and Non-Profit" is the name of the category that broke records this year. "This is no coincidence: in these times of social challenges, companies and non-profit organizations are increasingly using the power of content marketing to live up to their social responsibility and take a stand on the important issues of our time," says Peter Matz, BCM representative at the CMF.

Consequently, the topic of social responsibility was not only an important item in the daily program of the BCM event. It is also this area that produced the most successful submission of the year: "Climate Realism" by WWF Germany and the agencies MSL, Leo Burnett, Digitas and Starcom Germany. A project that impressively visualizes the consequences of climate change with the help of generative AI and thus impressed the BCM jury. The environmental protection organization and its agencies were awarded five Golds and one Grand Prix.

The second Grand Prix also goes to a non-profit organization that addresses a social issue: The "Laut gegen Nazis" initiative. With its project "Recht gegen Rechts - Markenrechte eintragen, damit Nazis ihre Codes nicht weitertragen" (Law against the right - register trademark rights so that Nazis do not spread their codes), implemented by Jung von Matt, Sehnsucht Berlin and Redgert Comms, it received top marks from three juries and therefore three gold medals and a Grand Prix.

You can find all the silver and gold winners of this year's BCM Awards here here

Growth for the BCM Award

As part of the awards show, the CMF also announced news of its own: from next year, the BCM Award will be expanded into an award family, with the BCM as the centerpiece and a series of additional, complementary awards. "Content marketing has now become an integral part of most marketing activities," says Regina Karnapp, Managing Director of the CMF: "For the BCM, this means that the range of submissions is so wide that some specialist disciplines do not receive the attention they actually deserve. This realization gave rise to the idea of expanding the BCM into an award family in order to address and strengthen important sub-areas in content marketing."

As the first new member of the award family, the "BCM-Best of Corporate Print" will start the submission phase in December and recognize those content marketing products that are produced in printed form. This will be followed by the classic BCM as usual from February 2025. The second new competition, the "BCM Best of Influencer & Content Creators", will be launched in April.

The Best of Content Marketing Award (BCM) is the award that highlights the best of the best from all relevant works of content-driven communication in German-speaking countries. It is the only award that consistently focuses on content in the judging process. The jury process and the evaluation criteria are transparent. Expert juries with a total of around 200 jurors decide on the awards in the 39 advertised categories. The entrants receive high-quality feedback on their work.