Pat Burgener brings a breath of fresh air to the vanlife world of Volkswagen
Volkswagen Commercial Vehicles is further expanding the world of experience around its California sub-brand and is presenting the Swiss musician and extreme sportsman Pat Burgener as an international ambassador. With his new song "Free", he sets the perfect tone for Volkswagen's new vanlife era as the title song of the marketing campaign.
Volkswagen Commercial Vehicles gave the starting signal for a new vanlife brand at the Caravan Salon Düsseldorf: "California". With an extended range of lifestyle accessories, tailor-made events and the California app, the brand is opening a new chapter in the world of campervans. At the center of this launch is Swiss musician and snowboarder Pat Burgener, who has been recruited as an international brand ambassador.
The New California, which Burgener unveiled at the presentation, comes to the market with state-of-the-art technology and a wide range of equipment. The model, which is based on the Multivan platform, not only offers more comfort and space, but also a plug-in hybrid drive with 4MOTION, which enables a range of up to one hundred kilometers in pure electric mode. Perfect for Burgener's nature-loving lifestyle, who in future will travel the beaches of Portugal as well as the Alps of his home country in the California.
Pat Burgener himself is delighted: "It's impressive how flexible the new California is. With the second sliding door, I can experience the surroundings even more intensively." He will also use the New California, which serves as his mobile home, for his first European tour as a solo artist.
The collaboration with Volkswagen Commercial Vehicles has a special significance for Burgener, as he is already an ambassador for the all-electric ID. Buzz. However, the European cooperation gives his commitment a completely new dimension. Marco Niggli, Head of Marketing at VW Commercial Vehicles Switzerland, is delighted: "Pat embodies the freedom and spirit of discovery that characterize the California. His energy and versatility are the perfect expression of the brand."
