Vaudoise Insurance launches web series "Bad Vibes"
With the new web series "Bad Vibes", Vaudoise Insurance aims to raise awareness of insurance issues among young people on social networks.
Insurance becomes an issue for young people as they enter adulthood. The new Vaudoise web series takes up the topics of pension provision, household contents/liability and comprehensive cover and presents them in a relaxed way to the young target group. In 20 episodes, you can follow the everyday lives of three flatmates.
Meli, Laura and Sebi experience typical everyday situations in their living room that are directly or indirectly related to the insurance industry. The web series offers insurance tips in a short, simple and entertaining way. "When you move out of your home, you have to take care of your own insurance. It's not so easy to understand why you need household contents/liability insurance, a third pillar or comprehensive insurance," explains Véronique Oliveira, Head of Brand Management at Vaudoise Insurance.
"With the title of the series - Bad Vibes - we show that we understand our target audience. When you're dealing with insurance, it's sometimes seen as something tedious, especially in the event of a claim. With Bad Vibes, we want to convey a memorable and unique message," adds Estelle Payot, Social Media Manager at Vaudoise and project manager. The videos are published on TikTok and Instagram published in French and German via the accounts @badvibes_ch.
Premiere for Vaudoise
The web series was first written and directed in French by Julien Doquin de Saint Preux, Grégoire Leresche and Paul Walther and then translated into Swiss German and realized by director Camille Christen. The faces behind the Swiss-German flatmates are Amanda Verandi, Sira Topic and Sandro Howald.
