Havas Media wins first Teads Agency Cup
Last week, the very first Teads Agency Cup took place at Labor 5 in Zurich. The mini-game challenge organized by Teads brought together eleven Swiss media agencies to duel against each other in an exciting competition.
The agencies Adisfaction-Annex, EssenceMediacom, Havas Media, Mediabrands, Mediaplus, Mediaschneider, Nova Impact, Omnicom Media Group, Publicis Media, Webrepublic and ZipMedia took part in the Teads Agency Cup.
Each team consisted of a captain and a total of five players, who competed against each other in a total of seven matches. The results of the matches were broadcast live. After an intense competition, the Havas Media team ultimately came out on top. Second place went to ZipMedia, with EssenceMediacom coming in third. After the awards ceremony, a toast was raised together and the celebrations continued in a convivial atmosphere.
For the organizer Teads, the first Agency Cup 2024 was a complete success. "The idea for the Teads Agency Cup came about a few years ago when we organized a similar game evening with an agency at an event in our office," explains Claudio Lumbiarres, Managing Director at Teads. "We then asked ourselves the question: Which agency in Switzerland would win a mini-game challenge? We then developed the concept and the games in detail. We are all the more pleased that both the motivation of the teams and the feedback were overwhelming and that everyone took part with great enthusiasm!"
