Agency network ASW launches AI radar for creatives
The agency network ASW has developed an AI decision matrix. This shows where artificial intelligence (AI) can be used without hesitation, where caution is required and where AI should be avoided. The tool-independent decision-making aid is now freely available to the entire communications industry.
The ASW agency network published guidelines on dealing with artificial intelligence in communications agencies back in fall 2023 (Markt-kom.com reported). These principles have now been supplemented by an everyday guide: the tool-independent, activity-based AI radar.
The decision matrix is intended to ensure that generative AI in particular can be responsibly integrated into everyday agency work and that neither ethical nor legal framework conditions are violated in the process.
"Our intention is to be able to continuously supplement the AI Radar together with the entire industry," says Benno Frick, Managing Director of the agency network ASW. In addition, the AI Radar will be adapted to current case law as required.
The KI-Radar is now available to communication agencies, designers, photographers, audio and video producers and other creators at Ki.asw.ch at your free disposal.
