Stämpfli Kommunikation wins VSSM pitch
Stämpfli Kommunikation has won the pitch of the Association of Swiss Master Carpenters and Furniture Manufacturers VSSM. With an umbrella campaign and a clear focus on creative craftsmanship, Stämpfli will redefine the image of the carpentry trade in Switzerland and strengthen the industry's visibility in the long term.
The challenges of the modern world of communication and growing competition make it necessary to further develop and strengthen the image of the VSSM. The member companies of the VSSM act as innovative movers and shakers, which should increase the attractiveness of the profession in the long term.
Stämpfli Kommunikation will be responsible for the VSSM's new umbrella campaign. With a clear focus on innovation, authenticity and craftsmanship, the agency has developed a strategy to strengthen the association's image and at the same time inspire young talent and career changers. The central aim is to sustainably increase the visibility of the carpentry profession in the public eye and to specifically combat the shortage of skilled workers and apprentices. The focus is not only on the carpentry profession, but also on the wide range of services and products that the 2,000 member companies provide for the public.
Visual highlights and emotional messages are used to highlight the diversity of the carpentry profession - from precise craftsmanship and passionate commitment to the innovative power of modern technologies. Stämpfli Kommunikation's creative approach presents the carpentry industry as a future-proof and exciting profession that combines tradition with modern technology.
The campaign will be based on various communication channels, including out-of-home, print, social media and digital platforms. Particular attention will be paid to targeting young people who are interested in training or a career change into the carpentry industry. The carpentry profession is positioned as a creative and future-proof option.
Responsible at the Association of Swiss Master Carpenters and Furniture Manufacturers VSSM: Daniel Furrer (Director), Michael Poysden (Head of Marketing & Communication), Claudio Valenti (Head of Marketing) and Rolf Kümin (Head of Education). Responsible at Stämpfli Kommunikation: Benjamin Scheurer (Creative Director, Team Leader Creation), Monica Masciadri (Senior Consultant Communications Agency), Andi Huggel (Head of Association Communications) and Adriana Siragusano (Junior Consultant / Project Manager).
