"A good time for new themed funds: now."

Swisscanto is expanding its fund range in September with three new sustainable thematic funds "Circular Economy", "Digital Economy" and "Healthy Longevity" - these complement the long-standing sustainable funds "Water" and "Climate", which are popular with customers. According to a press release, Swisscanto intends to strengthen its positioning as a provider of innovative, high-performance actively managed funds and pension solutions with "100% Swiss made Asset Management". The thematic funds each focus on investments in companies with above-average growth opportunities that tackle a sustainability problem and can therefore "contribute to a better tomorrow".

Together with TBWA, a new, creative umbrella concept for the communication of various product segments was developed for Swisscanto in collaboration with Zürcher Kantonalbank and applicable to several country markets. Following this strategic groundwork, a new B2B/C campaign was developed for the launch of new themed funds. The result is five subjects with different personalities, each taking a symbolic step forward in an environment appropriate to the fund and asking the question: "Why not now?". Since September, these subjects can be seen on various media channels as well as moving stills for the sponsorship of the TV program "SRF Börse".

"Lights out" for the launch of the Swisscanto theme fund campaign

Webrepublic developed a customized media strategy based on a targeted target group analysis. This enables Swisscanto's messages to be optimally placed in the relevant target markets of Switzerland, Germany and Italy along various stages of the sales funnel. A particular focus is placed on digital channels such as LinkedIn and leading news platforms in the financial and business sector. The media mix is supplemented by Publi reports, which are published in all three country markets in order to maximize reach. Zürcher Kantonalbank was supported by blish in the image editing, layout design and creation of the advertising material.

A highlight of the campaign is the media stunt at the start of the campaign: as part of "Earth Night" on Friday, September 6, the lights will be switched off for the benefit of the environment. Swisscanto accompanied this campaign and darkened the leading business platforms in Switzerland, Germany and Italy with Brand Days.

At the same time, Swisscanto is causing a stir with a creative social stunt that will be published on LinkedIn in all three countries in mid-September - with the aim of positioning Swisscanto as an innovative and sustainable player in the fund sector. Thanks to CGI (Computer Generated Imagery), the main building of Zürcher Kantonalbank on Paradeplatz is virtually transformed into a colorful flower oasis - an impressive metaphor under the motto "Letting the portfolio and the environment blossom". With a great deal of creativity, Swisscanto brings the topic of sustainability to the fore in a playful way.

Responsible at Zürcher Kantonalbank (campaign): Jan-Hendrik Völker-Albert, Melania Molinari, Bernhard Gschwandtner, Dominik Streich, Sandro Moccetti. Responsible at TBWA\Zurich (creation): Manuel Wenzel, Angelo Sciullo, Naomi Gulla, Selina Engeli, Claudia Sigg, Sina Gelin, Toni Rubera. Responsible at TBWA VIDO (Production): Stefanie Bereiter, Domenico Catena, Fabrice Studer, Maurice Haas. Responsible at Webrepublic (Media): Amanda Possa, Kevin Haab, Sandra Fischer, Andrea Giovanoli, Javier Sanchez, Chiara Naunheim, Beatrice Krischan. Responsible at blish (realization): Jlona Kopf, Jana Weber, Fabrizio Rutishauser, Rebecca Gerritsen, Jessica Kottmeyer, Roman Aebi, Martin Sautter, Jasmin Knecht.