Let's be honest and Hirslanden Baby: Relieving parents with content
Mal ehrlich and the Hirslanden Group have worked closely together to create around 50 articles about babies, toddlers and pregnancy for the platform. In the new health category, the two companies combine their respective core competencies and the desire to support parents in moments of uncertainty.
There is a simple rule, all parents know it: children get sick at inopportune moments. Late at night. At the weekend. During the vacations. Then the carousel of thoughts starts: harmless or bad? Act or wait and see? Everyone knows that googling symptoms is tricky. Everyone does it anyway and is often even more worried afterwards. And online forums contain a mix of helpful and horror scenarios.
So what to do? That's exactly why Mal ehrlich and the Hirslanden Group jointly created over 50 articles and published them on Thursday. For this purpose Mal-ehrlich.ch owns the category Health created.
The published texts focus on the topics of babies, toddlers and pregnancy - they deal with typical childhood illnesses as well as other medical challenges such as digestive problems, wounds, teething, insect bites, nutrition and much more.
The content on health-related topics has been written by journalists and checked by experts from the Hirslanden Group. All information is of course for guidance only and does not replace the medical assessment of a specialist in individual cases.
"Hirslanden was the partner of choice for this healthcare category," says Andrea Jansen, strategist and founder of Mal ehrlich. The connection between Mal ehrlich and Hirslanden also has emotional elements: Andrea Jansen and Rebecca Krausse's children were born in Hirslanden clinics. "We have experienced the quality and expertise of Hirslanden ourselves, and it fits perfectly with our values and standards at Mal ehrlich," says Managing Director Rebecca Krausse.
The partnership is also a win-win situation for Hirslanden: "High quality, a sense of responsibility and self-determination - these are values that characterize the Hirslanden Group and Mal ehrlich. That's why we were delighted to receive the request and agreed to this commitment," says Olivia Werth from Hirslanden Baby.
With the freely accessible texts, Mal ehrlich aims to relieve parents, allay their fears and provide help. The platform also hopes that the medical texts will reach a group of parents who were previously unaware of the parents' platform and its commitment. "It would be great if parents could find something about head lice on our website and also learn that the hullabaloo in their heads has a name: Mental Load," says Head of Content Anja Knabenhans.
