Studio Thom Pfister will refresh the Simmental beer
The brand design and brand communication agency Studio Thom Pfister wins the competition for the redesign of Simmentaler beer. 35 agencies took part in the competition.
According to co-founder Tristan Mathys, Redeisn is the biggest marketing experiment for Simmentaler Bier since it was founded ten years ago: "After seven years and many new products, as well as the upcoming major projects 'Simmentaler Brewhouse' and the new building in Simmental, it's time to bring some order back into the branding."
With a total of 35 submissions, slightly more agencies responded to Simmental Bier's call than expected, Mathys continued. Studio Thom Pfister was chosen because they were the "most creative agency". The first implementations should be on display towards the end of the first quarter of 2025.
This article originally appeared on markt-kom.com - https://www.markt-kom.com/de/markom/etats/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen/
