Madonna.studio creates peer platform for the Heart Foundation
The Heart Foundation is doing pioneering work and launching a platform by those affected for those affected. Madonna.studio has developed the communication presence for this.
Talking helps, especially when you are confronted with a serious illness. The Swiss Heart Foundation has therefore Peer platform was launched. A "peer" is a person who has experienced a similar heart condition themselves and can speak from their own experience. The platform offers those affected the opportunity to talk to people who have experienced something similar and to receive support.
With its peer platform, the Swiss Heart Foundation is one of the pioneers in Switzerland. At the same time, it demonstrates what can be achieved if measures are consistently developed in line with the "patient's voice".
In keeping with the spirit of the platform, Madonna.studio developed the communication presence together with a patient and the Swiss Heart Foundation. The result is a sensitive and straightforward appearance, which is supported by the two peers Margrit and Nina. The publicity reports were created in collaboration with Marah Rikli.
Advertisements and publicity reports in national media are used to publicize the platform, supported by digital and social formats.
Responsible at the Swiss Heart Foundation: Philipp Tinguely (Head of Education, Prevention & Patients), Olivia Gut (Project Manager Education, Prevention and Patients). Responsible at Madonna.studio: Massimiliano Madonna (direction & concept), Julian Huber (art direction), Marah Rikli (public relations), Hans Schürmann (photography). Media agency: JBW Media.
