Multi-sensory sampling experience from Spool for Ricola
Ricola is presenting its new raspberry and lemon balm flavor with a sampling campaign. In collaboration with the promotion agency Spool, the new product is being presented at train stations throughout Switzerland.
To demonstrate the taste of the new Ricola sweets on various levels, the campaign is based on a multi-sensory experience: in addition to sampling, the distribution areas are sprayed with a raspberry scent. This additional component is intended to immerse passers-by in a fruity atmosphere.
The spool promoters can be found at the largest Swiss train stations until the beginning of September, where they will be presenting the new Ricola creation.
Responsible at Ricola: Andrea Bonetti (Partnership & Events Manager). Responsible at Spool: Malin Lutz (project management), Marcel Brauchli (productions), Patrick Egg (logistics).
