The young and wild invited to the IAA-YP summer party

The IAA Swiss Young Professionals are associated with the IAA Swiss Chapter - they describe themselves as the "young guns of the International Advertising Association in Switzerland" and are an exclusive network for ambitious and knowledge-hungry young professionals under 35 from advertising clients, media companies and communication and advertising agencies. There are regular events for members with selected speakers on exciting topics. Members are also invited to attend the events of the IAA Swiss Chapter - the "Seniors".

Around 50 guests accepted the invitation of the IAA Swiss Young Professionals on Tuesday evening. The "seniors" enjoyed themselves together with the "juniors" at Seebadi Enge until late into the night. The focus of the event was on the extremely valuable exchange of ideas for the transformation of the industry.

Chantal Landis, Managing Director of the IAA Swiss Chapter, is more than satisfied with the evening: "The Young Professionals have held a very popular summer party for years - in the Rimini Bar. We have finally decided to organize a party again where the focus is on the young professionals." Landis is convinced that the need is there. "It can once again become a major event where everyone can come together and exchange ideas, network and benefit from each other." In general, the IAA does a lot to promote young talent - for example with "Speed Mentoring" in October.

Matthias Kiess takes the same line. The IAA President has had enough of "generational talk", because ultimately everyone is pursuing the same goals and facing the same challenges: "The only difference is how we deal with them. Senior citizens are shaped by experience - and it is precisely events like this that serve to foster mutual understanding," explains Kiess. "It's about giving young people access and showing them perspectives. Everyone can talk to each other openly, it's about encouraging and sometimes also demanding."