Sales promotion and gamification: Nueva launches "Promologic"
The Zurich agency Nueva has launched "Promologic". The software and service solution is aimed at marketers who want to break new ground in the areas of sales promotion at the POS, competitions or gamification.
Developed in Zurich, the Promologic" solution is designed to help companies in the retail sector optimize their sales promotion strategies. According to information provided, various on-pack promotions, competitions and even live events have already been successfully implemented with the solution.
Behind the idea is the team at Zurich-based digital agency Nueva, which has been running successful promotions for various companies for years and has now condensed this expertise into a comprehensive technical solution. With Promologic, the financial and personnel costs are to be reduced many times over. The software also enables the creation and administration of code promotions and prize portals in individual corporate design. In addition, performance can be monitored through automated profit calculations and data analyses.
Psychological effect at the POS
Digital promotions and competitions on products use various psychological principles to encourage target groups to participate. The feeling of exclusivity and the chance to win something motivates active participation. In addition, interaction with the brand creates an emotional bond and strengthens brand loyalty. The use of prize codes or other entry mechanisms on products also increases the visibility of the product and can help to positively influence the purchase decision at the POS. To this end, Promologic creates customized promotions such as lotteries or collection campaigns, competitions or games of chance and also uses existing partners such as printers and CRM systems where necessary.
Triggered by attractive competition, customers are often willing to provide their data to advertisers. With this information, companies can better respond to their needs and preferences and create personalized offers. This is where Promologic relies on automated communication: personalized emails can be used to quickly and efficiently send offers and information directly to individual customers.
Use cases from Feldschlösschen and Focuswater
The current campaign "Collect & Win " from Focuswater was implemented with Promologic and was reportedly able to motivate one percent of the Swiss population to take part in the competition within just a few weeks.
And Feldschlösschen uses the software for the Current "Durstwehr" campaign and has used it to implement the successful "Grill & Win" campaigns in the past.
