"Swissquote is like an elevator to the top" - Interview with Jan De Schepper

Jan De Schepper has achieved impressive successes since joining Swissquote in 2015 and has played a key role in shaping the company. First as Marketing Director and since 2019 as Chief Sales and Marketing Officer, he has transformed the Swissquote brand. Under his leadership as CMO, Swissquote developed from a leading Swiss online banking and trading platform into the country's first digital universal bank. "The nomination makes me extremely proud, as it is recognition of our successful business and marketing strategy," says De Schepper.

The significance of the "CMO of the Year" title

The election of the "CMO of the Year" emphasizes the growing importance of marketing in the Swiss economy. With the increasing relevance of digitalization, sustainability and the meaningfulness of products and services, the role of the Chief Marketing Officer has changed. The "CMO of the Year" serves as a role model and inspiration for the industry and motivates future professionals. This year, five candidates are in the running: Joséphine Chamoulaud from Smile, Jan De Schepper from Swissquote, Christian Gut from Stöckli Swiss Sports, Nathalie Noël from V-Zug and Saskia von Moos from Intelligent Food.

Innovative strength and customer focus

Under the leadership of De Schepper, Swissquote has introduced innovative products and services. The cooperation with Stableton to introduce the Morningstar Indexes as a representation of the Unicorn Index is a globally unique private market product. Swissquote also offers comprehensive access to crypto assets. "Swissquote is like an elevator to the top. Our innovative and secure platforms enable our clients to achieve their goals faster and better," explains De Schepper. This innovative strength is also reflected in strong customer growth and an increase in turnover of over 30 %.

Sustainability and purpose as core values

Sustainability is a central component of Swissquote's corporate philosophy. The company enables investments based on ESG scores and offers comprehensive information on sustainable investing on its website. "Sustainability is very important to us. We have introduced a functionality that allows our clients to filter and select stocks based on sustainability criteria," explains De Schepper. This functionality allows customers to evaluate companies based on their environmental footprint, social responsibility and governance and optimize their portfolio accordingly. In addition, Swissquote has partnered with a non-profit organization to promote further sustainable activities.

Who will be "CMO of The Year 2024"?

Jan De Schepper's impressive achievements as Chief Sales and Marketing Officer at Swissquote and his innovative approach to marketing set standards in the industry. With a clear focus on customer centricity, innovation and sustainability, he and his team have transformed Swissquote into Switzerland's first digital universal bank. Who will win the title of "CMO of the Year" in 2024 remains exciting until the exclusive award night in the Papiersaal. Until then, De Schepper will show how a successful marketing strategy can have a significant impact on the overall development of a company.