Creative agency "Normal" launches
Munich-based digital specialist Sven Loskill and Valais-based creative director Martin Arnold founded the creative agency "Normal" on July 1.
After various successful joint projects, founding the agency was the logical next step, the founders write in a press release. Among other things, they were responsible for the Fairbruary campaign for Fairtrade Germany, which reportedly generated 500 million contacts within one month, or the Awareness campaign for GummiLove responsible.
Especially in economically challenging times, outstanding ideas are a strong lever for successful communication. This is where Normal the greatest added value for its own clients. The new agency offers "the experience and expertise of a large agency in the format of a speedboat", the statement continues. The agency, based in Zurich's Kreis 5 district, works for brands from Switzerland, Germany and Liechtenstein.
Many years of experience and (gaming) skills
Before Normal, Martin Arnold worked for 19 years as a copywriter, creative director and creative director at agencies such as Wirz, Spillmann/Felser/Leo Burnett, Walker, Rod in Zurich and at AKQA in New York. He has worked for brands such as Google, Switzerland Tourism and BAG Love Life, won various international awards and received an entry in the Gunn Report. The former ADC Europe juror cites the successful completion of the video game "Sekiro", which is considered extremely difficult, as a further milestone.
Sven Loskill has spent 25 years as a flash designer, art and creative director helping consumer goods manufacturers, industrial clients, publishers and all German premium car brands to create interactive online highlights. He has worked for Scholz & Friends, InterOne, Fork Unstable Media, Sapient Nitro and Jung von Matt/Next, among others. At the Cannes Lions he has already been awarded in all colors.
