Epsilon: Felix Schmidt becomes Commercial Director for the DACH region

Felix Schmidt has 13 years of experience in technology and digital marketing. Most recently, Schmidt was Country Manager DACH at the partner management platform Impact.com. Prior to that, he was Head of Key Account Management at Webgears.

In his new role, he is to support the expansion efforts of Epsilon as detailed in a press release. He will also focus on establishing the Epsilon name as the leading technology for brands that want to increase their visibility and performance across all channels. Important components of this strategy will be the expansion of Epsilon's CoreID, a technology for unified customer identities in personalized marketing, as well as the exploitation of the full potential of the all-in-one personalization solution Yieldify.

"The diverse agency landscape within Publicis Groupe is a decisive advantage over competitors, both in the media and technology sectors," explains Felix Schmidt. "Products like Core-ID, smart acquisitions like Yieldify and innovative platforms like Unlimitail underline the importance of technology ecosystems for advertisers compared to today's fragmented tech stacks."