Process with a new brand identity for the municipality of Regensdorf
The new brand identity makes the municipality's sharpened positioning tangible and is intended to strengthen Regensdorf's role as one of the most modern and attractive municipalities in the canton of Zurich in the long term. Process is responsible for the implementation.
Over the next few years, the municipality of Regensdorf will develop into one of the most modern municipalities in the canton of Zurich. In addition to major infrastructure projects, such as the north railroad station, over 2,000 apartments are planned or already under construction. In addition, businesses are moving in and extensive investments are being made in the quality of life within the municipality.
In order to do justice to all these changes in terms of communication and to convey the attractiveness of the municipality to the outside world in a targeted manner over the next few years, the Regensdorf brand was strategically realigned, developed and implemented in close cooperation with the Process agency.
As part of the realignment of the brand, the entire brand architecture within the municipality was sharpened, reorganized and prioritized in terms of communication. The old figurative mark was completely renewed and the entire corporate design was redesigned and redefined across all channels.
This included developing and implementing templates for all communication channels and media, including official documents and templates that are implemented and rolled out within the municipality.
"In times of change and major growth, in which Regensdorf finds itself, it is crucial that our communication is clear, uniform and consistent," says Sandrine Rickli, Head of Communications. "Our new image enables us to meet the communication requirements and convey our messages in an appealing and understandable way."
Responsible at Regensdorf: Sandrine Rickli (Project Lead, Communications Manager), Marco Renggli (Head of Innovation and Development), Fabienne Pfyl (Deputy Head of Innovation and Development), Stefan Pfyl (Municipal Clerk), Sanida Hasani (Executive Assistant Municipal Clerk). Responsible at Process:
Markus Hammer (overall responsibility), Martin Kessler (Martin Kessler Consulting) and Manuela Marty (strategy and consulting), Jasmina Seelig (consulting), Thomas Rütti (design), Pascal Hegemann (design), Timon Gschwind (motion design) Clau Isenring (text) and Wanda Honegger (digital design).
