Jung von Matt Brand Identity develops brand identity for CISB
Jung von Matt Brand Identity accompanied the establishment of the Center for Innovation and Sustainability in Business Foundation (CISB) and implemented it visually. The appearance emphasizes the mission, values and research mandate of the foundation.
The CISB aims to establish an interdisciplinary platform that promotes research into sustainability and innovation in companies and facilitates a pioneering dialog between academia and business. The CISB aims to bring about tangible change in business and society by turning visionary ideas into practical solutions.
Jung von Matt Brand Identity was involved in the foundation's development process from the very beginning. This ensured a close link between the foundation's design and identity.
The result is a clear, modern and fresh appearance that stands out in the Swiss foundation environment. The targeted reduction and the simple approach put the focus on the topics and the researchers. Relevant ideas and innovations are given a clear presence on the platform and can be constructively promoted.
"When creating the brand design, our aim was to create a visual identity that not only gives the foundation a distinctive face, but also provides a worthy stage for research," says Micha Niederhäuser, Brand Designer at Jung von Matt Brand Identity.
The characteristic lime-green yellow next to the neutral, reduced gray tones lends the appearance freshness and character. In addition, AI-generated images - which show abstract shapes in a white and neutral color scheme - underline the focus on innovation and modernity. "The use of AI-generated images made it possible to reflect and specifically develop the abstract idea of the visual world," says Loraine Olalia, Digital Designer at Jung von Matt Brand Identity.
Jung von Matt Brand Identity implemented the design concept consistently across various touchpoints. This ensures a uniform appearance, including on the website, which serves as a central point of contact and provides comprehensive information about the foundation and the initiatives it supports.
Responsible at CISB: Alexander Bischoff (Chairman of the Board of Trustees), Stefano Bianchi (Member of the Board of Trustees). Responsible at Jung von Matt Brand Identity: Nathalie Weiss (project management), Loraine Olalia (design), Micha Niederhäuser (design).
