Allink: Branding with a Riviera feel for Ghilli
Allink brings Italianità and a carefree attitude to life to the branding and packaging design of the plastic-free beauty products from Zurich-based start-up Ghilli.
A conscious approach to the environment is also becoming increasingly important in the cosmetics industry. With shampoo and body care in solid form - free from plastic - Ghilli wants to set an example for an environmentally friendly bath and shower experience. The Allink agency supported the Zurich-based beauty start-up in its strategic direction and designed the branding and packaging. This is intended to convey not only the sustainable promise and handmade quality of the products, but also Mediterranean sensuality and joie de vivre.
The essence of the brand should be reflected in the sensual packaging design. "Ghilli stands out in the otherwise often minimalist beauty segment," explains Creative Director Christoph Schlatter. Elegant color codes, matching the respective fragrance, bring a Riviera feeling into the bathroom at home. High-quality cardboard packaging is in line with the brand values and ensures a handmade flair: the solid hair and shower care is produced by a family business in the south of France.
The emotional branding is intended to evoke memories of casual summer days. The imagery is also emotional and authentic: analog photographs against a summery Mediterranean backdrop convey the liberated body feeling that Ghilli stands for.
Responsible at Ghilli: Daniela Steiner, Michelle Schmid, Alessia Landolt (founding team). Branding and packaging design: Allink.
