Wecatch realizes rebranding for the Kle restaurant
The Zurich restaurant Kle, which has been awarded a Michelin star, has a new look. The Zurich agency Wecatch is responsible for the rebranding.
Restaurant Kle, which opened in 2020, focuses on exclusive plant-based menus using only local produce. As part of the rebranding, Zurich agency Wecatch designed a new logo to embody the restaurant's authenticity and craftsmanship. The focus was on creating an illustrative world that is playfully integrated into the visual and communicative language.
The photographs by Erna Drion are intended to visually emphasize the elegance and exclusivity of the Kle restaurant. Inspired by the Swiss forests, the color palette underlines the naturalness, freshness and relaxed atmosphere of the restaurant.
The close collaboration with the Kle team enabled the agency to understand the restaurant's philosophy and values and to harmonize the individual elements of the rebranding to create an appropriate and convincing brand identity. The rebranding included the logo, color scheme, illustrations, imagery, visual language, various printed materials as well as the menu, wine, cocktail and champagne lists.
Responsible at Restaurant Kle: Zizi Hattab, Marc Barrafon. Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction & Illustration), Patrik Ferrarelli (Design), Kevin Casado (Consulting). Photography: Erna Drion.
