Evoq accompanies the rebranding of the Dertour Group
The Touristik Group becomes the Dertour Group. With this step, the travel group is underlining its international commitment. Evoq has developed a liquid design concept for this.
The liquid design concept developed by Evoq with flexible, interlocking elements forms the basis for the Dertour Group's striking new image. This is intended to reflect the strength of the travel group with its more than 130 companies and almost 10,000 employees.
The new design concept stands for a simplified, emotional and international brand experience, enables the seamless integration of all business areas and brands and strengthens the brand perception of the Dertour Group as a unifying corporate brand, the agency explains in a press release. With the new brand, the Group also wants to become more present at travel destinations and thus create a higher brand recognition value in an international context.
Der Touristik Suisse will also change to the new company name Dertour Suisse. However, all tour operator brands and Kuoni travel agencies will retain their names, independent presences, websites and catalogs in their current form.
Responsible for Dertour Group: Lars Bolle (Vice President Group Brand Management), Marion ten Haaf (Head of Corporate Communications Dertour Group). Responsible at the Evoq agency: Ralph Kaebe (consulting); Patricia Müller (design direction).
